Professor Shubha Ghosh Sees Twitter Rebrand as Legally “Problematic”

Professor Shubha Ghosh, director of the Syracuse Intellectual Property Law Institute, spoke with Engadget on Twitter’s recent rebranding to X and possible legal issues.

Ghosh says that lawsuits are “quite common” when major companies rebrand and change their names and logos. “I’m kind of surprised he picked X because it’s not that distinctive,” Ghosh says. “It’s problematic in the sense that it’s not something you can just suddenly do without anybody noticing and possibly suing.”